The Golden Must Dos of Social Media

  • 19th June 2019
Written by Adam Barrett Brook

Own your brand.

Brands online don’t shout about their views. They remain neutral for a reason. Just like brands you need to be the best version of yourself.

Promote your social networks.

Promote on social channels on your website, business cards. Embed your social channel feeds into your website.

Be kind.

It doesn’t have to be an unkind world. Only people make it so. Even if you disagree with something keep it to yourself. Smile emoji and walk away from the keyboard. Always.

Avoid politics & religion.

Everyone gets to believe in something right? Of course. But try not to share too much of these two beasts in particular. There’s always someone on the opposite side with the opposite views.


Communication is a two-way thing. Interact with your followers, don’t just sell or preach. Ask them how they are feeling. Ask them anything. Take the time to get to know them and build trust.

Invest time in your content.

Without anything interesting to say you may as well not be there at all. Spend most of your time on making informative, engaging content. Make it sharp, concise and professional.


Look at your numbers. See which posts get the most interactions. Sign up to those social media business accounts so you can see the stats. Study them and learn from them.

There are no new ideas.

It’s true. Honestly. Life is full of the same ideas seen through different lenses. So instead of worrying that the idea isn’t original, find a new lense to look at it through.


A following doesn’t appear overnight, you have to work at it. Be a consistent parent and nurture your channels, spending 30 minutes each day to update them. You will soon reap rewards.

Be real.

Let them in. You don’t have to reveal everything but candid personal moments, interviews and a glimpse of your life mean your followers learn to trust you enough to become your advocate.

Be consistent.

Be consistent with your content and how often you post. Most social media channels use the same sort of format so once you’ve learnt one you can apply the same principles across multiple channels.