What exactly is a fractional CMO?

  • 7th May 2024
Written by Sonia Whiteley-Guest


5 reasons a fractional CMO could be just what you’re looking for

The phrase ‘fractional CMO’ is something that has grown in use and visibility, but how as an organisation do you know if it’s the right way to go? In this blog we explore 5 reasons that it may be just the thing for you.


  1. Cost Efficiency

Hiring a full-time CMO is a significant financial commitment for any organisation and often means it is a no go for start-ups and small to medium-sized businesses. A fractional CMO makes it possible for organisations of all sizes to access top-tier talent on a part-time basis, in turn significantly reducing the costs associated with salaries, benefits, and overhead expenses. Where access to high-level strategic guidance was once out of reach the fractional CMO makes it possible.


  1. Specialised Expertise

If you get the right fractional CMO you will gain a diverse skill set and extensive industry experience. Whether it’s developing comprehensive marketing strategies, implementing the best digital marketing tactics, or navigating complex market landscapes, these professionals bring with them the knowledge and insights necessary to drive positive outcomes such as accelerated growth, increased market reach and competitive advantage. 


  1. Flexible & Scalable

By its very nature a fractional CMO provides organisations with the freedom to adjust the level of engagement in line with their aims and objectives. Whether it’s ramping up marketing efforts during peak seasons or scaling back during periods of transition, fractional CMOs provide the agility to adapt to changing circumstances. 


  1. Objectivity and fresh perspective

There really is nothing quite like a fresh set of eyes and ideas. Unlike internal hires who may be entrenched in the existing ways of doing things, fractional CMOs offer an objective viewpoint. This fresh perspective can lead to innovative ideas, alternate approaches, and new insights that drive meaningful change within the organisation. Due to their diverse skill set and extensive experience, fractional CMOs also often serve as valuable sounding boards for leadership teams, offering candid feedback and constructive criticism to help drive continuous improvement.

  1. A bit of time to breathe 

If you’re in between hires or, at the stage where you are ready to dedicate budget for in-house marketing resource for the first time, using a fractional CMO is a great way to identify the strategic direction of your marketing activity which, in turn allows you to ensure you are recruiting for the right experience and skills. A fractional CMO can also be used to ‘hold the fort’ and provide practical support when it comes to interviews and selecting the perfect individual for the role. 


The decision to hire a fractional CMO can be a game-changer for organisations who are looking to elevate their marketing efforts, achieve sustainable growth or, catch a breath before hiring. 

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