Digital print platform, Where The Trade Buys, engaged us over a six-month period to drive growth for their B2B brand. We also took a leading part in mentoring their digital team to reach upskill and build UX and design maturity to their digital experience team.
Following a workshop to identify growth opportunities we were tasked with delivering key projects including taking the WTTB team through a pitch and evaluation process for a new digital marketing agency and putting in place a digital experience strategy.
A key area of focus was to provide a sounding board and mentorship for their existing digital team, taking them through a digital marketing planning process and usability testing and digital experience roadmap planning.
“Digital print platform, WTTB, was facing the challenge of finding ways to engage with B2B customers and to generally raise awareness and drive further business. Because of several internal constraints there was not the resources for us to do this in a full and productive way and so we engaged SME to help us with this task. SME provides us with a range of useful advice and tools which helped us achieve our aims.”
— Louise Stephenson – Managing Director – Where The Trade Buys
