Sales Communication Strategy
We worked with the sales team to establish a new on-boarding journey for prospects, including collateral and utilsisation of CRM. Once a quality lead was established a tailored sales pack with product ideation, market opportunities, brand mock ups of packaging was created. This tailored approach led to an increase in discussion between client and Queensland and marked increase in white label business.
Our outsourced marketing management for Queensland Bakery Co sees us take a hands-on approach to their marketing execution including management of Google pay per click, email marketing, SEO, website design & UX, above the line marketing and trade event marketing.
Our proven lead generation methodology allows QBC to not only introduce the brand to targeted prospects in new sectors, but also to create effective nurture stream activity to convert prospects to customers. We work across a number of communication channels to ensure a 360 approach to conversion, from PPC, outbound lead gen and nurture activity.