Development, management and execution of the Living Nature annual activity calendar allowed all stakeholders to create aligned and relevant content across all channels. Building out for natural trade peaks, as well as creating promotional peaks outside of key events, and executing consistently across all marketing and comms channels.
CRM, Social Content & Outreach
Building out the Living Nature brand across social platforms and introducing the new identity to new consumers was the platform from which we grew the fan base, creating content, engaging with influencers, running competitions, independently and with relevant partners. Our outreach programme built strong brand ambassadors to provide new and exciting content and CRM contributed to driving incremental organic traffic over paid. We established a partnership with National Geographic that allowed us to add more value and education for our young customers, as well as creating a relationship that resonated with all.