Cutter & Squidge
Cutter & Squidge are a soho based Artisan bakery, specialising in baked goods and all natural products. The business pivoted quickly and very effectively during Covid-19 and found a highly engaged community through e-commerce. Our journey with the brand started post Covid, as the founders wanted to retain and continue their accelerated growth once conventional retail had re-opened. Our initial focus was looking at growth opportunities through expansion into new distribution channels, as well as product propositions, marketplaces and corporate gifting.