Senior marketing talent at a fraction of the cost.

The Fractional CMO

Effective marketing leadership can be both hard to find and costly. As an SME you have to balance the desire for growth with ongoing costs. The kind of experience you need may just not be affordable. So how do you get that tricky science of marketing right?

A fractional CMO is a chief marketing officer who works part time – all the experience that you can tap into on a part time basis, at a fraction of the cost of a full time CMO. So, as is the very nature of marketing, we’re going to sell ourselves to you here. The proof, as they say, is in the pudding. And we are, quite frankly, the queen of puddings.

Let’s face it I’m no spring chicken. I have acted as senior leader in businesses, bringing order to chaos and mentorship to teams.


Brand strategy vs digital strategy, above the line vs below the line, creative flair vs tech insight. Between us we have acted as board level influencers in blue chip corporations from Asda and Morrisons to Bank of America and Aldi. We’ve a breadth of experience across finance, travel, food, FMCG and B2B.


For a good CMO you could be spending upwards of six figures on salaries. Our retained CMO agreement gives you quick access to our expertise at a fraction of the cost, month by month. There’s no time limit, we give you advice as an when you need it. We’ll tailor our services to your business, getting to know you first and then putting our effort into areas that will drive the most ROI.


You’ll have quick access to us for advice on:

  • Growth Strategy
  • Customer Research & Insight
  • Brand Strategy & Design
  • Channel Selection & Management
  • Marketing & Campaign Planning
  • Team Mentorship & Hiring
  • Budget & Growth Forecasting
  • Campaign Planning
  • Digital Marketing Strategy
  • Websites & UX
  • CRM & Marketing Automation
  • Agency Selection & Management

“The SME Partners are a team that can cover all bases. They have helped Cutter & Squidge upskill the team and get them into positions where they are thriving and raring to go. On the strategy side, they have an overview and insight that is invaluable and will challenge your own thought process. They will get their hands stuck into any part of the marketing stream you need and coach a young team to success ”

— Annabel Lui, Founder and CEO, Cutter & Squidge

Free Audit + No Obligation

No one business is the same, so we take a bespoke approach to all projects. Our process starts with a free consultation to understand your business. It’s a getting to know you process and an introduction to us in more detail, so we can get a sense of what needs to be done. There’s no obligation to proceed.

Bridge Coffee Roasters Case Study Quote

“You have truly added significant value to BCR, both in branding and market positioning and getting a flywheel of marketing comms going. This is all stuff that has put is in a much better place than we were before engaging with you. A huge thank you for that.”

– Max Devenish – Commercial Director.

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